Observe Campaign

Campaign design

Observe is a collaborative campaign, created along with Hattie Hopkins Design, promoting the slow movement.

The aim of the Observe campaign was to encourage people to rethink their approach to such a fast paced way of living; what if we took time to pause and observe the world around us? What if we stopped scrolling and looked up?

A series of posters, accompanied by an abstract map and prompt booklet, were placed around the city of Manchester. The main processes involved were Letterpress and Risograph. The typographic phrases were all printed by hand and were then used to create a series of posters; these were also incorporated into the double sided Risograph booklet. Our aim was to employ the practice of slow movement in our own design and creation process.